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ENG - New trends: the rum as an investment

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The exclusivity of owning the rarest rums in the world and the charm of owning bottles of gone ages, are satisfactions that only very few can afford. But there are many people who have been able to draw incredible profits from this passion.

According to investment performance rankings over the past 10 years, it has been more profitable collecting rum bottles than investing in 17th century furniture, gold, wine, watches or vintage cars.

With an average performance of 1000%, and even much more for the most iconic bottles, this kind of investment has routed everything else, attracting the attention of an increasing number of investors, who have seen in the collectible bottles, the most important trend of recent years, but especially of those to come.

At times when the world’s most sought-after whisky bottles were sold for over a million dollars, market analysts themselves agree that the investment in rum is still in its infancy and with an increasingly growing audience, is an incredible opportunity even for those who decide to start today.

But how is it possible to start from zero?

If you’re a novice, having a medium and long-term vision is critical. If your minimum goal is to double up your investment, the advice is to wait at least 3 or 4 years before selling. Go in search of discontinued products, silent distilleries like Caroni, or legendary collaborations like the one between the Italian Velier by Luca Gargano, considered the Midas King of rum, and Demerara Distillers.

Look for vintage bottles, limited editions and special series. Just think of rum as the iconic UF30E, released on the market in 2012 at a price of € 140, which today has quotations that reach several thousand euros. Or the couple Skeldon 1973 and Skeldon 1978, released on the Italian market respectively for around 250€ and 220€ in 2005 for which you have to write 4 zero cheques. You can easily calculate the percentage return.

Rumtrades is the ideal place where to start your collection: take a look at our auctions and stay informed by subscribing to our newsletter.

And for the more experienced, the hunt for new market trends is always open. New trends that can have incredible returns within months, if not weeks.

The right time to invest is now!


By: Mariano Reggiani

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